Turn Google reviews into customers
Guides and research for local business owners on Google reviews, reputation, and local visibility.
Twelve numbers from BrightLocal and ReviewTrackers that explain how customers actually use reviews, and what to change this week because of them.
The twelve fields that actually move ranking and conversion, in the order to fix them.
Reviews carry about 16% of Map Pack ranking. What that means in practice.
Scripts for the counter, the follow-up text, and the email, plus when to send each.
A calm five-part reply pattern with copy you can adapt, and what never to write.
What patients check, what HIPAA means for replies, and a front-desk routine that works.
Where to find your short review URL and the five places it belongs.
Get more reviews.
Build a reputation customers trust.
Sign up for weekly guides on getting more reviews and ranking higher on Google.
How Google picks the three businesses on the map, in plain language.
The busy-night 1-star, the rave with a wrong detail, and the ask that works at the table.
What Google will remove, what it will not, and how to reply while you wait.
The usual suspension triggers and the reinstatement request that gets read.
What counts as an incentive, why review gating violates policy, and safe ways to encourage reviews.
73% of customers only trust reviews from the last 30 days. Momentum beats totals.
Do profile posts still matter? What they can and cannot do for your visibility.
Reviews decide who gets the call. A playbook for plumbers, electricians, and HVAC crews.